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Project President: Bad Hair and Botox on the Road to the White House

By Ben Shapiro

Project President is a hilarious romp via American electoral history.

From brief, fats, bald John Adams' wig-throwing tantrums through the 1800 election to Abraham Lincoln's determination to develop a beard in 1860; from John F. Kennedy's option to forgo the fedora at his inauguration to John Kerry's determination to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's fake the teeth to George W. Bush's exercise routine routine, Project President tells the tale of America's love affair with presidential appears to be like and visual appeal, why that frequently issues greater than a politico's positions at the concerns, and what may good be coming next.

"I'm always bringing up the ability of costume. it is semiology: our outfits ship a message approximately how we wish to be perceived, and the place is that this extra strong and obvious than in elected offices. In Project President, Ben Shapiro captures presidential semiotics with a effective narrative and deft analysis.  it really is at the same time attention-grabbing and hilarious!"
-Tim Gunn
Project Runway, Liz Claiborne, Inc.


"Ben Shapiro takes a romp via American background and indicates how personality--and even haircuts--have elected or defeated presidential candidates.  it is a journey via heritage that enthusiasts of either events will enjoy-and can research from."
-Michael Barone
Resident pupil, American firm Institute
Senior author, U.S. information & global Report
Co-author, The Almanac of yankee Politics

"Presidential politics has regularly been extra superficial than we need to confess. With a classy and likeable contact befitting a powerful candidate, Ben Shapiro takes us deep into the vanity that has formed American history."
-Jonathan Alter

"Shapiro deftly explains how peak, hair and handsomeness can have an effect on a candidate's crusade up to concerns. A enjoyable, informative read."
-Glenn Beck
Nationally syndicated speak convey host
Host of CNN's The Glenn Beck Show

"A hilarious and illuminating trip via America's centuries-long fascination with presidential image-making. even if you are left, correct, reasonable or apathetic, this energetic ebook gets you prepared for the packaging of the '08 races."
-Jim Hightower

"This is a perceptive, witty-sometimes hilarious-look on the realities at the back of the faces and the facades, the slogans and the nature assassinations, of every presidential crusade from George Washington to at the present time - with a lot for us to contemplate for tomorrow."
-Sir Martin Gilbert
Official biographer of Winston Churchill

 "An wonderful and illuminating romp during the politics of symbolism and character in our presidential politics. in case you are contemplating operating for president, learn this publication sooner than you spend a dime on a political consultant."
-Rich Lowry
National Review

COLMES: Who do you need [for the perfect Court]?

ANN COULTER: thanks for asking. i would like Ben Shapiro.

COLMES: Ben Shapiro.

ANN COULTER: sure. He simply complete his first yr at Harvard legislation, 21 years previous.

COLMES: You suggest for a date or for the court?

ANN COULTER: No, for the court docket. he is my candidate. he is very brilliant. he is already written one best-selling ebook.

COLMES: you need to placed a 21-year-old man at the court?

ANN COULTER: Twenty-one, and he is simply entire first yr of Harvard legislations.

COLMES: so that you wish somebody who is going to be at the court docket for fifty, 60 years? Is that - is that the full idea?

ANN COULTER: No, I simply ensue to love Ben Shapiro.

Hannity and Colmes
Fox information Channel
July eight, 2005

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She lectured, spoke to the kingdom through radio, and wrote a newspaper column. 39 For the remainder of her lifestyles, Eleanor remained a towering figure—an icon of public carrier, concerned about every little thing from vacationing the troops in the course of international warfare II to appearing as chairman of the UN fee on Human Rights. forty She is taken into account via many the main influential girl in American historical past. with no FDR, Eleanor wouldn't have been Eleanor. on the other hand, with out Eleanor, FDR do not have been FDR. THE ELECTION OF 1952 pitted the 1st divorced presidential candidate in American heritage, Democratic Illinois governor Adlai Stevenson, opposed to a purported version of marital happiness, common Dwight D.

They seem to be a outstanding sight. ”51 He then embarked on an entire frontal attack on Republican farming regulations, allying himself many times with the people of the earth. fifty two after all, cultivating the farm vote was once a part of Truman’s easy technique; a document composed via his crusade aides prompt that Truman must hold the “West and the farm vote” if he was hoping to win the 1948 election. fifty three Truman’s boots technique wasn’t a masquerade; the fellow was once folksy by way of nature. in the course of a crusade cease in Ardmore, Oklahoma, Truman observed a cowboy using a palomino horse.

We need the United States powerful and assured instead of vulnerable and vacillating—and we need the presidents who characterize our state to have those self same features. by way of picking presidents, character counts. 6 The Hair Makes the guy WHO on the planet used to be Warren G. Harding? That used to be the query on America’s brain in the course of the presidential crusade of 1920. Harding used to be a no one; his political credentials have been skinny as carbon paper. He had owned a newspaper, had served within the Ohio country Senate, were lieutenant governor, and had served within the usa Senate.

50. Donald, supra be aware four at 330. fifty one. Waugh, supra notice forty seven, at eleven. fifty two. Ibid. , thirteen. fifty three. Ibid. , 273. fifty four. Ibid. , 301–302. fifty five. “A Little online game of Bagatelle, among previous Abe the Rail Splitter & Little Mac the Gunboat normal” (1864) in Reilly, supra observe 12, http://loc. harpweek. com/LCPoliticalCartoons/ DisplayCartoonMedium. asp? MaxID=44&UniqueID=3&Year=1864&YearMark=1864. fifty six. “This jogs my memory of a bit Joke,” Harper’s Weekly, 14 September 1864, http://elections. harp-week. com/1864/cartoon-1864-Medium. asp? UniqueID=32&Year=1864.

Forty-one Lincoln used anecdotes to defuse unstable events. Governor Charles Morehead of Kentucky faced President Lincoln, insisting that Lincoln make concessions to the South. Lincoln proceeded to inform Morehead certainly one of Aesop’s fables a couple of lion who desired to marry a princess. The princess’s mom and dad insisted that the lion dossier down his the teeth and claws. He did so, and the oldsters bopped the lion at the head. Morehead gruffly responded that “it used to be a very attention-grabbing anecdote, and intensely apropos, yet now not altogether a passable resolution.

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