By David Burkus
How to get previous the most typical myths approximately creativity to layout actually cutting edge strategies
We are inclined to reflect on creativity in phrases resembling the traditional muses: divinely-inspired, unpredictable, and bestowed upon a fortunate few. but if our jobs problem us to be artistic on call for, we needs to improve novel, worthwhile principles that would hold our organisations aggressive. The Myths of Creativity demystifies the strategies that force innovation. in line with the most recent study into how inventive participants and companies prevail, David Burkus highlights the incorrect rules that carry us again and indicates us how a person can include a realistic method, grounded in truth, to discovering the simplest new principles, tasks, procedures, and programs.
- Answers questions resembling: What motives us to be artistic in a single second and void within the subsequent? What makes an individual roughly artistic than his or her friends? the place do our flashes of inventive perception come from, and the way will we generate extra of them?
- Debunks 10 universal myths, together with: the Eureka fantasy; the Lone writer delusion; the motivation fable; and The Brainstorming Myth
- Written via David Burkus, founding father of well known management web publication LDRLB
For an individual who struggles with creativity, or who makes excuses for delaying the paintings of innovation, The Myths of Creativity may help you triumph over your stumbling blocks to discovering new ideas.