By Doug Stephens
Traditional retail is changing into more and more risky and challenged as a company version. Brick-and-mortar has shifted to on-line, whereas on-line is moving into pop-up storefronts. digital shops in subway systems and airports are delivering new degrees of comfort for harried commuters. excessive highway and major road have gotten the stuff of nostalgia. the large field is wasting flooring to new types that allure shoppers via their most-trusted assistant—the cellphone. What’s subsequent? What’s the longer term for you—a retailer—who is witnessing a tsunami of switch and never understanding if this implies greedy ahold of latest chance or being swept away?
The Retail Revival solutions those questions by means of taking a look into the not-so-distant retail previous and via having a look ahead right into a destiny that may proceed to redefine retail and its huge, immense impression on society and our economies. sizeable demographic and monetary shifts, in addition to historical degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent swap, leaving shopper habit completely altered. Doug Stephens, across the world popular shopper futurist, examines the main seismic shifts available in the market that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that may thoroughly switch the way in which we shop.
The Retail Revival presents no-nonsense readability at the realities of a very new retail industry— realities which are riding many executives to melancholy. however the destiny needn't be darkish. Stephens deals desire and advice for any companies desirous to capitalize on those ancient shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is sensible of a courageous new period of client habit during which every thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t subject what form of retail you do—if you promote anything, someplace, you want to learn Doug Stephens’ The Retail Revival. full of robust insights at the altering retail setting and what stable shops may be pondering now, The Retail Revival is straightforward to learn, well-organized and gives crucial nutrition for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This booklet captures in sharp aspect the deep and exceptional adjustments using new client behaviors and values. extra importantly, it deals transparent assistance to manufacturers and shops looking to adapt and evolve to fulfill fullyyt new industry imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a severe learn for all advertising execs who're attempting to work out what’s subsequent in retail… Doug Stephens does an excellent task of explaining why retail has advanced how it has, and the e-book serves as a tremendous, relied on consultant to the place it’s headed subsequent. ”
—Joe Lampertius SVP, customer advertising, Momentum around the globe and proprietor, l. a. Spezia style Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and considerable examples, the writer makes a compelling case for outlets to evolve, switch and therefore revive their reference to shoppers. Stephens provides actionable ideas with optimism and enthusiasm—just the spoonful of sugar we have to face the mandatory adjustments ahead.”
—Kit Yarrow, Ph.D., purchaser Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, children and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply inform you why retail is within the doldrums, he tells you why retail is an important signpost for the bigger issues of our tradition and offers a compelling, inspiring imaginative and prescient for a way forward for retail—and enterprise, and society.”
—Eric Garland, writer of Future Inc.: How companies Can expect and take advantage of What’s Next