By Steve Hindy
What do you get if you move a journalist and a banker? A brewery, of course.
"A nice urban must have nice beer. big apple ultimately has, due to Brooklyn. Steve Hindy and Tom Potter supplied it. Beer institution explains how they did it: their blunders in addition to their triumphs. Steve writes with a journalist's skepticism-as notwithstanding he has forgotten that he's reporting on himself. Tom is even much less forgiving-he's a banker, finally. the interior tale reads every now and then like a cautionary story, however it is an account of an excellent and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An obtainable and insightful case examine with very good perception for aspiring marketers. And if that isn't sufficient, it's all approximately beer!"
—Professor Murray Low, govt Director, Lang heart for Entrepreneurship, Columbia enterprise School
"Great classes on what each first-time entrepreneur will event. Being down the block from the Brooklyn Brewery, I had firsthand witness to their confident effect on our group. I provide Steve and Tom's e-book an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer university is an invaluable and unique ebook. In essence, this is often the tale of beginning a beer enterprise from scratch in ny urban. The product is one readers can relate to, and the marketplace is as tricky as they get. What a enjoyable problem! The ebook will help not just these marketers who're beginning a company but in addition these attempting to develop one as soon as it's validated. Steve and Tom write with enthusiasm and perception approximately development their enterprise. it's transparent that they realized much alongside the best way. Readers can examine from those classes too."
—Michael Preston, Adjunct Professor, Lang heart for Entrepreneurship, Columbia enterprise tuition, and coauthor, The street to luck: how you can deal with Growth
"Although we (thankfully!) by no means needed to care for the Mob, being held up at gunpoint, or having our beer and gear ripped off, we certainly pointed out with the demanding situations confronted in these early days of cobbling a brewery jointly. the disclosing tale Steve and Tom inform approximately companions coming into a enterprise out of ardour, in an they knew little approximately, being heavily undercapitalized, with an excessively naive marketing strategy, and their final luck, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.