By Karan Bilimoria
"Every bit pretty much as good because the beer itself."
—SIR RICHARD BRANSON, Founder and Chairman, Virgin staff
So what does it take to be a profitable entrepreneur? there are numerous various solutions, yet based on Karan Bilimoria, founding father of Cobra Beer, do the subsequent and also you will not move some distance incorrect: be inventive, cross the additional mile, believe in your self and your staff, get fortunate, be disciplined, take the long term view, examine always and do not be scared of severe quantities of demanding work.
Bottled for company will get to the center of ways and why Cobra Beer has built into one of many world's best-loved manufacturers. it's a tale infused with the eagerness, trust, power and imaginative and prescient of its founder and stocks the ups and downs of ways Cobra received to the place it really is at the present time. yet greater than that, it's a tale of concept for an individual who has desires of working their very own business.
PRAISE FOR BOTTLED FOR BUSINESS
"The inside of scoop from one of many country's top entrepreneurs—essential reading."
—Richard Reed, Co-founder, blameless Drinks
"Inspiring! a desirable tale of 1 entrepreneur's trip, well worth the hide expense for the 'Financing Cobra' bankruptcy by myself. Bilimoria has discovered each trick within the publication approximately how one can finance a turning out to be company. in case you are working a turning out to be company, and do not are looking to provide away the shop, learn THIS BOOK!"
—John Mullins, Professor, London enterprise college and writer, the recent company street Test
"An inspirational story."
—Sir Martin Sorrell, CEO, WPP
"Bottled for enterprise is the extreme account of a Cambridge-educated Indian lawyer's dogged pursuit opposed to the chances. The booklet is compelling, now not least since it moves on the Achilles heel of entrepreneurship in that it information the interpretation of a imaginative and prescient into fact. A smart and priceless book."
—Dr Mark de Rond, college Senior Lecturer at pass judgement on enterprise institution and Fellow of Darwin collage, Cambridge University
"Reflecting the large luck of his company profession, i've got without doubt that Bottled for enterprise may be a bestseller."
—Lord Levene, Chairman, Lloyd's, and previous Lord Mayor of London